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text and images ‘bleeding’ into one another, so such elements should be kept apart.Unlike younger users, middle-aged and senior users tend to take longer to comprehend, accept, and trust the things they read. This is in part because they read things more slowly and carefully.Therefore, in our designs for such users, we at TMO made use of detailed descriptions to leverage their willingness to read more text to help them um98与m99是什么意思nderstand and trust our services.For example, adding more thorough instructions throughout a sign-up process to explain each step in detail.An example design from TMO. The UI presents more detailed instructional text to the user during the registration process.Minimized Gestural InteractionsAlongside declines in hand-eye coordination and short-term memory, seniors often lose motor skill speed and precision required to interact with modern systems.What are simple gesture interactions for younger users can be genuine obstacles to older users.For older users, we recommend keeping things simple by making interfaces ‘click only’. Button size is also important. We have found that a button size of at least 44×44 pixels ensures a comfortable clicking experience on any screen size.An example design from TMO. Here we used large buttons that are easy to read and easy to click.Simplified Product DesignKeeping product design and navigation simple reduces barriers to entry and smoothens learning curves for older users.This doesn’t just lead to older users picking up the relevant muscle memory quicker. It also grants them more confidence in using their device and your product in particular.It is also important to streamline all important, relevant information onto a single screen. Page scrolling and split-screen operations make navigation more complicated and frustrating for many senior users.Nine useful principlesIn general we suggest keeping the following nine principles in mind:Navigation should be simple, clear, and coherent, with consistent conventions and processes throughout.Operations and navigation should be as ‘flat’ as possible, avoiding hiding content too deep into the system.The screen should make it as easy and quick as possible for users to ‘scan’ and identify key content, and then navigate there.The user’s location within the process, as well as how they can return to the previous page or beginning of the process, should be absolutely clear.The title of the topic or process should be clear, consistent, and visible at all times.Backgrounds should be simple and not distracting.Experimental, unusual, or innovative UI or UX elements should be avoided, as they can be confusing.Visual feedback should be given on completion progress and requirements.Simple sound effects can accompany and assist in conveying information, such as being played upon completion of payment.An example design from TMO. A streamlined interface for senior users.Although cognitive decline and comprehension difficulties are a natural consequence of aging, this does not mean that senior users are unable to learn new processes.Given careful and considered instructional content, these users are able to master new UIs and systems and fully take part in modern eCommerce.The Value of a Human TouchIn the coming years, middle-aged and senior users will have widely varying levels of familiarity with modern technology.However, our fundamental principle is that all content should be suitable for beginners. With strong design that empowers users of any amount of experience, we can bring confidence and reassurance to a process that can otherwise feel daunting or frustrating.Elderly users enjoying the online shopping experience from their personal mobile phone.We believe that the industry needs to combat middle-aged and older users questioning and doubting their own abilities.The elimination of both errors in design and the potential for errors on the part of the user is vital.Clear and comprehensible are more effective than beautiful.Practical is better than pretty. Design elements should primarily serve to look pretty, but shoul

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